About Us | Common Intent

At Common Intent, we’re a bunch of curious thinkers who believe that businesses can change the world. But to do so, they need to be discovered.

The Values That Shape Us

Connection

Connection ties everything we do together. We show up as our true selves, leading with kindness, accountability, and openness. Whether within our team or with our clients, we approach every conversation with intention, ensuring that everyone feels heard, understood, and supported every step of the way. Because genuine connection isn’t just what we do — it’s how we move through the world.

Credible

We build trust by being clear about what we do — and what we don’t — while staying focused on what truly matters. We’re not here to be everything to everyone. But what we do, we aim to do exceptionally well. No ego — just genuine expertise earned through consistency, authenticity, and delivering the very best we can.

Ever-Growing

With every win, we raise the bar — and then raise it again. Curiosity drives us to challenge the status quo, helping both ourselves and our clients grow at every turn. By pushing the limits of what we can do, we push the limits of what our clients can do. The people they can reach. And the impact they can have.

Driven By Purpose

We believe where you put your energy shapes the life you live. We also believe that business can (and should) be a force for good. That’s why we put our talent behind brands making a positive impact on the planet and its people. Because together, we can build a world we’re proud of through the brands we support — and the change we create.

Brave

We move with intention and courage, even when the path isn’t clear. Real progress requires bravery — whether it’s making tough calls, trying new things, or challenging the status quo. With curiosity and conviction, we push ourselves and our clients forward. Because real growth so often lives just beyond comfort.

Considered

We don’t just respond — we anticipate. Every interaction, every decision, and every detail is intentional. Because we plan beyond the moment, but think within the business. Our aim? To ensure that the experience we deliver—and the one our clients create for their customers—feels smooth, thoughtful, and well-considered at every step. The goal is simple: to feel like part of their team, not apart from it. When they win, we win.

Who We Are

We’re for the brands built for more—more visibility, more impact, more of what matters.

You know your audience better than anyone. Our job? To help you reach them. We believe every brand deserves to connect authentically with its audience, without it feeling like shouting into the abyss. Let us navigate the complexities—CAC, ROAS, SEO, CRO—so you can focus on what you do best: running your business.

Let’s Get You Discovered

What we do best

Performance Marketing

We’re not into ‘set and forget.’ Our campaigns are data-driven and constantly refined with the aim to hit your targets. From paid search to social, we focus on outcomes that drive real, measurable growth.

Email Marketing

Your email list allows you to communicate directly with your audience, anytime. Our email campaigns balance brand and sales, keeping engagement high through targeted segmentation, automated flows and results-driven messaging.

Marketing Strategy

Every move needs a plan. Ours? Holistic, always. We create tailored strategies that align with your goals, ensuring every channel works together to grow your brand.

Search Engine Optimisation

Search Engine Optimisation, or SEO, isn’t just about showing up on Google — it’s about understanding what your audience is actually searching for, and making sure you’re who they find.

See the work for yourself

view case studies

Ultra Violette

"From pre-launch to global success, we've been proud partners of Ultra Violette's journey to redefine sunscreen for the modern era for over half a decade."

Tulita

"Working with the Common Intent team is refreshing and heartfelt, it is the cumulation of like-minded, highly professional, talented and authentic individuals that put the bespoke service back into agency."

Gentle Habits

"In the year we have worked with Common Intent, we have seen our eCommerce sales increase by 60% YoY in our financial year reporting."

Why do we do it?

We believe that business has the power to change the world. That’s why we partner with industry leaders, start-ups, and anyone with the conviction to challenge the status quo, change perceptions and create new world realities.

A Project by Common Intent

Fashion from the past, impacting the future.

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What if you could shop and make a real impact on the world around you?

Cue: Worn for Good.

An antidote to fast fashion and a vote for a circular economy—we extend the life of clothes to extend the life of our planet.

The cherry on top? 100% of profits go to charity. Thanks to generous donations from our brand partners, we offer new, sample, and pre-loved pieces from Australia’s fashion heavyweights, with all profits supporting a new cause each quarter. Since our inception, we’ve raised $54,271 for charity and kept 1034 kg of clothing in circulation.

Currently: ON PAUSE.

$60,271

Total amount raised

$8,670

raised for OzHarvest

$6,752

raised for Children’s Ground

In the Press

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