Built on eight years of word of mouth.

We have never run an ad for ourselves.

Strange, for a marketing agency.

But the loudest voice rarely wins. Attention is earned. Trust is built over time. The brands that last give people something real to believe in.

That is what we help good brands do: be seen by the people already looking for them. It is also how we grew. Good work, passed from one founder to the next.

A referral is not a lead. It is someone putting their name next to yours, and it’s something that we don’t take lightly.

Common Intent is built on three things:

1. Do work you would proudly sign your name to.

2. Build demand beyond just running discount code after discount code.

3. Leave the business stronger than you found it.

We work with founders building something they care about. A real product. A clear point of view. A quiet determination to grow without becoming something they no longer recognise.

Because a business is rarely just a business. It is someone’s idea. Someone’s risk. Someone’s name. Someone’s team. Someone’s future.

Some brands come to us for performance alone. Some want us across the whole picture: strategy, campaigns, creative, email, reporting, conversion, retention and the systems that hold it all together.

Success has never looked the same twice.

Some founders want to grow fast. Some want a business that runs beautifully at a size that suits their life. Small dreams and enormous ones. We have been lucky enough to serve both, which is why no two engagements look the same.

What stays the same is the way we approach marketing.

The story is what makes people care.

The numbers are what make it last.

The systems are what make the ambition possible.

Common Intent sits between all three.

We care about the work people see, and the decisions they never will. The ad account. The website. The offer. The customer journey. The reporting. The small shifts that compound over time.

Good marketing is not just more activity. It is clearer thinking, better decisions and a deeper understanding of what makes a business worth choosing.

That kind of work takes time. So we choose carefully, and we stay close to it.

When we say yes, we learn the business. We protect what makes it valuable. We look for the places it can grow stronger. And we never forget the privilege of being trusted with something someone has built with their name, money, time and care.

A small team, working with brands across Australia and well beyond it.

If that sounds like the partner you have been looking for, we would love to hear what you’ve been building.

Jas & Dirk