Performance marketing with the whole business in mind.
We grow brands by connecting acquisition, conversion, email and retention into one growth system.
Brands we’ve helped grow
Some came to us for performance alone. Others brought us in across the whole business.
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Everything is connected.
A customer sees one brand, not your ads, website, emails and search results as separate things. We run them as one system. One strategy. One set of numbers. With brand at the centre of every decision.
01Growth Strategy
We start by listening. To where you want to go, and how fast. To what is working, and what is not. Then we audit every connected part, from the brand book to the ad account, and present back a strategy and a customer journey map. Often the answer is not the one you expected. You probably do not need more content. You need a different story.
02Performance Marketing
Your customers will never read your brand book, but they will see your ads every day. So the ads have to carry the brand. We carry it into the formats, hooks and volume performance needs, then test, learn and scale. Meta, Google, YouTube, Pinterest, TikTok, LinkedIn and the Apple App Store.
There is a place for a discount code. But as a default, we believe it is a lazy form of marketing. We would rather build demand around the brand and its story.
03Website + Conversion
Ads are only as good as the website they lead to. We start with the experience a customer actually has. How easy the site is to use. How quickly they understand what you make, and why it matters. Then we make sure it has every part that converts, built so it still feels like yours. A website should sell. It should also be remembered.
04Email + Retention
Your email list is the one audience you own. We build the flows that work in the background, from welcome to abandoned cart to post-purchase. Then the campaigns that give people a reason to open, and a reason to come back. Brand and sales, in balance.
05Search + Discovery
The best customers are already looking. We make sure they find you. We audit how you appear in Google and in AI answers, then build the SEO, AEO, content and technical foundations that keep you there.
06Systems + AI
The systems are what make the ambition possible. We connect your tools so the data, the reporting and the day-to-day work all sync together. Reporting that runs itself. Light operations support. AI set up, and your team shown how to use it, where it saves real time.
In their words
Common Intent have become an integral extension of our team. Whilst they are maybe an agency, we see them as in house. In the year we have worked with Common Intent we have seen our eCommerce sales increase by 60% YoY.
The Common Intent team just get Ranger, we’ve loved working with Jas, Dirk and Julien. They understand the brand, who we’re talking to and work with us to make sure we’re putting the right content in front of the right people, in a way that actually sounds like us.
How we think
The story is what makes people care. The numbers are what make it last. The systems are what make the ambition possible. Common Intent sits between all three.
We care about the work people see, and the decisions they never will. The ad account. The website. The offer. The customer journey. The reporting. The small shifts that compound over time.
Read our storyWe work with a small number of brands at a time.
If you are building something you care about, we would love to hear about it.