Privacy Policy

Your Privacy and Common Intent Pty Ltd (ACN 634 746 946) (collectively referred to as “we,” “us,” or “our”).

 

WHO WE ARE AND HOW YOU CAN CONTACT US

We are based in Victoria, Australia, and are committed to protecting your privacy and safeguarding your personal information when you use our website. This Privacy Policy applies to the products and services provided on our website commonintent.com.au (“Site”) and our social media channels. It explains how we collect, hold, use, and disclose your personal data, in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Please note that this policy does not cover information submitted on third-party websites, even if we communicate with you on those platforms. For example, if you post something on Instagram, Facebook, Pinterest, X, or YouTube, that information is governed by the privacy policies of those websites.

If you have any privacy-related questions, you can reach us at hello@commonintent.com.au. We are committed to respecting your privacy and ensuring that your personal information is handled securely.

For more information, you can access the Australian Privacy Principles via the Office of the Australian Information Commissioner (OAIC).

OUR RESPONSIBILITIES

As we are the providers of the products and services on this Site, we determine how and why your data is processed. We do not sell or rent your details to any third parties. We are committed to protecting your privacy and we want you to know exactly what information is collected and how we use it.

International Data Transfers
In providing our services, your personal information may be transferred internationally, including to countries such as the United States, where some of our service providers (e.g., Google, Meta) are located. We take steps to ensure that any personal information transferred overseas receives an adequate level of protection, as required by Australian privacy law. By using our services, you consent to this transfer and the associated protection measures.

YOUR RESPONSIBILITIES

Please read this Privacy Policy. If you provide us with any data relating to a third party, you confirm that you have the right to authorise us to process that data on your behalf in accordance with this Privacy Policy.
By engaging with us or using our services, you consent to this policy.

WHAT IS PERSONAL INFORMATION AND WHY DO WE COLLECT IT?

“Personal Information” is any information or opinion that can identify you, either directly or indirectly. This includes details such as your name, address, email address, phone number, and financial information. We collect Personal Information to provide you with our services, respond to your inquiries, and communicate with you effectively.

 

“Sensitive information” is defined in the Privacy Act to include information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

We handle Sensitive Information with extra care and will only use it in the following circumstances:
– For the primary purpose for which it was obtained
– For a secondary purpose that is directly related to the primary purpose
– With your explicit consent; or 
– where required or authorised by law.

WHEN AND HOW WE COLLECT PERSONAL INFORMATION

From the moment you visit our Site, we may collect data about you. This data can be provided directly by you, such as when you complete a form or set up an account, or it may be collected automatically through your interactions with our Site. We gather Personal Information from various individuals we engage with, including clients, suppliers, contractors, job applicants, and representatives of our business partners and clients.

This may occur in the following ways:

  • When you engage with us through interviews, meetings, or other direct communications via telephone, email, or mail.
  • When you interact with our team or provide information directly through our Site’s contact forms, sign-up forms, landing pages, or by subscribing to our newsletters.
  • When you apply for a role within our company or make a purchase on our Site, including products.
  • When you participate in events, promotions, giveaways, or respond to requests for additional information, such as customer surveys.

NOTE: Please be mindful that any personal information shared through public platforms such as forums, chat sessions, or social media may become publicly accessible.

  • We use cookies, web beacons, pixels, and other tracking technologies to collect data about your browsing behaviour, preferences, and interactions with our website and advertisements.
  • We may also collect non-identifiable and demographic data, such as browser type, operating system, IP address, referring sites, and pages viewed. This information, collected through analytics providers like Google Analytics, helps us analyse trends, administer the site, and assess marketing effectiveness.
  • We may receive information about you from your employer or colleagues, especially if you represent a business we work with.
  • We work with external service providers, such as Meta (Facebook & Instagram), Google, LinkedIn, Spotify, Pinterest, and email marketing systems, who may provide us with information as part of delivering our services.
  • We may collect information through business partners or referrals that introduce you to our services, as well as publicly available sources, such as media publications, the Australian Securities & Investments Commission (ASIC), or the Australian Business Register (ABR).

Some of our service providers, including Google and Meta, are global businesses with overseas offices. Where data is transferred internationally, we ensure that appropriate safeguards are in place to protect your information.

NOTE: Where reasonable and practicable, we collect Personal Information directly from you. In cases where information is provided by a third party, we will take reasonable steps to ensure you are aware of the information we have received.

WHAT PERSONAL INFORMATION WE COLLECT

We may collect various types of Personal Information, which fall into the following categories:

  • Identifying Information: Your name, address, email address, and telephone numbers.
  • Business Information: Your business name, basic business information, and business history, when relevant to the services we provide.
  • Financial Information: Credit card or bank account details, as well as other payment information when you make a purchase on our Site.
  • Content You Provide: Information, feedback, or content you communicate to us, including responses to surveys, participation in promotions or events, and other direct submissions.
  • Website Usage Data: Information collected automatically to improve your experience, such as analytics data, browsing behaviour, and interactions with our Site and advertisements. This includes pages viewed, links clicked, actions taken, and the duration of time spent on pages.
  • Technical and Device Information: Data that identifies you or your device, such as IP address, login information, browser type, time zone, browser plugins, geolocation, operating system, and version. We may also collect technical data via third-party services, like content delivery networks, to ensure proper functionality and performance of our Site.
  • Anonymised and Aggregated Data: Non-personally identifiable information, such as general usage data, location, and demographic insights, collected in an aggregated format to analyse trends and measure marketing effectiveness.
  • Legal and Verification Information: Information required or authorised by law to verify your identity or to comply with legal obligations.
HOW WE USE PERSONAL INFORMATION

We use your Personal Information for specific purposes in accordance with data protection laws and where we have a valid legal basis to do so.

Our primary use of your information is to provide and enhance our services, as well as to fulfill your requests. In some cases, we may use your information for secondary purposes that are related to the primary purpose, where you would reasonably expect such use.

Below is a breakdown of both primary and secondary uses of your information:

Primary Uses of Personal Information

  • Service Delivery: Providing and managing the products and services you have requested, including responding to inquiries and providing customer support.
  • Communication: Keeping you informed about your account, transactions, and any updates related to our services.
  • Website Operation: Ensuring that our Site operates effectively, including maintaining security and detecting any issues or fraudulent activities.
  • Customer Support: Assisting with inquiries, resolving issues, and tracking your purchase history to deliver a smooth and efficient experience.

Secondary Uses of Personal Information

  • Marketing and Advertising: Conducting targeted online advertising through third-party platforms, such as Meta and Google Ads, based on your interests and behaviours. We may also send you information about our products, services, promotions, and events that may interest you. You will always have the option to opt out of these communications.
  • Personalisation and Analytics: Personalising marketing content on our Site and third-party sites to improve your experience, and analysing marketing performance and customer engagement to refine our offerings.
  • Market Research: Contacting you for feedback about our products and services helps us to better understand and respond to customer needs.
  • Compliance and Legal Obligations: Meeting applicable legal, regulatory, and contractual obligations, as well as enforcing our agreements and Website Terms and Conditions.
DISCLOSURE OF PERSONAL INFORMATION

We may disclose your Personal Information to fulfill the purposes for which it was collected or where required by law. The main types of disclosures include:

  • Business Partners and Affiliates: We may share information with other businesses or organisations involved in our operations, including business partners and third parties who have introduced or referred you to us.
  • Social Media and Advertising Platforms: We may disclose your information to platforms like Facebook, Instagram, Pinterest, Google, LinkedIn, and email marketing providers such as Klaviyo to assist with personalised marketing and advertisements.
  • Service Providers: We engage third-party providers, such as CRM platforms, payment processors, couriers, IT support technicians, and financial advisors, to help deliver our services. All third-party providers are required to comply with privacy laws and maintain the confidentiality of your information.
  • Third-Party Service Providers: We may share data with advertising networks, analytics companies, and social media platforms to deliver personalised content and advertisements.
  • Legal and Regulatory Authorities: We may disclose information to regulatory authorities or law enforcement agencies when required or authorised by law.
  • Internal Employees and Trusted Providers: Personal Information may be disclosed within our business to employees and trusted service providers who need access to your data to deliver our products or services.
  • Promotions and Giveaways: With your consent, we may share your information to process your participation in promotions or giveaways, including contacting you if you win and displaying your name on our Site or social media channels.
  • Others With Your Consent: We may share your Personal Information with other third parties where you have explicitly consented to the use or disclosure.

In the event of a business sale, merger, or acquisition, your personal information may be transferred to the new owner or operator. We will take reasonable steps to ensure the recipient protects your data in accordance with this policy.

NOTE: While we take care to work only with trusted third parties, we cannot guarantee the privacy practices of authorised third parties beyond our control.

HOW WE PROTECT AND STORE PERSONAL INFORMATION

Security Measures:
We understand the importance of protecting your data and take security seriously. While we cannot guarantee the absolute security of information transmitted to or from us, we maintain reasonable and appropriate physical, electronic, and procedural safeguards to protect your Personal Information from misuse, loss, unauthorised access, modification, or disclosure.

Our security measures include:

  • Encryption of sensitive data during storage and transmission.
  • Password access for account holders.
  • Limited access to Personal Information, restricted to employees and third-party providers who need access to perform their duties.
  • PCI DSS-compliant payment providers to securely handle payment processing. We do not store your payment details.

Data Retention:
We retain Personal Information only for as long as it is reasonably necessary to fulfill the purposes outlined in this policy or as required by law. The specific retention period depends on your interactions with us.

For instance:

  • Purchases: We keep records of your purchases to meet invoicing and tax obligations under Australian tax laws.
  • Other Interactions: Personal Information is retained for as long as needed to provide services, manage customer support, or for other operational purposes.

Once your data is no longer required for these purposes, we will securely delete or anonymise it in compliance with applicable privacy regulations.

YOUR RIGHTS AND CHOICES

You have specific rights regarding your Personal Information, including accessing, correcting, managing preferences, and objecting to certain data uses. Below is a summary of these rights and how to exercise them:

Access to Your Personal Information
You may request access to the Personal Information we hold about you. To protect your data, we may require identification before releasing the information. While there is typically no charge for access requests, a reasonable administrative fee may apply if copies of records are requested.

We aim to fulfill requests within 30 days unless fulfilling the request would affect the rights or freedoms of others (e.g., another person’s confidentiality). If we cannot comply, we will explain why.

Correction of Inaccurate Information
We strive to keep your Personal Information accurate, complete, and up-to-date. If you believe any information we hold is inaccurate or outdated, please contact us to correct it promptly.

Choosing Not to Provide Personal Data
You have the option to withhold personal data from us. However, please note that without certain data, we may be unable to provide you with our products or services. You can still browse and use our Site, but certain features may be limited.

Opt-Out and Preference Management:

  • Marketing Communications: You can unsubscribe from our marketing communications at any time by following the instructions provided in each message.
  • Data Collection Practices: You may opt out of certain data collection practices, such as cookies and tracking technologies, by adjusting your browser settings or using industry opt-out tools.
  • Preference Management: To manage your preferences on how your data is used for marketing or other purposes, please contact us directly.
  • Turning Off Cookies: Our Site uses cookies and similar technologies to enhance functionality and improve user experience. You can disable cookies through your browser settings, and you can also delete cookies at any time. If you choose to turn off cookies, you can continue using our Site; however, certain services may not function as intended.
  • Email Marketing: We will inform you before collecting any data intended for marketing purposes and, if necessary, obtain your consent (which you may withdraw at any time). You can opt out of marketing communications by:
    • Contacting us via email at hello@commonintent.com.au or completing the contact form on our Site, or
    • Unsubscribing through the link provided in our marketing emails.

 

Right to Object to Automated Processing
We may analyse your data to tailor products and services that are relevant to you, such as customising marketing emails. However, we will not use your data for automated decisions that could significantly impact you without your explicit consent or where authorised by law.

When automated decision-making affects your rights, we ensure transparency by outlining the types of data used, the nature of the decisions, and the role of these systems. You may request additional information or request human review of an automated decision if desired.

Right to Be Forgotten
You may request the erasure of your Personal Information. We will delete all data we hold about you, except for information we are legally required to retain.

How to Exercise Your Rights
You can exercise any of these rights at any time by contacting us via email at hello@commonintent.com.au.

PROVIDING PERSONAL INFORMATION ABOUT OTHERS

If you provide us with another person’s Personal Information, please ensure that you have their permission to do so. It is also your responsibility to inform them about our privacy practices, including how we collect, use, disclose, and retain their Personal Information as outlined in this Privacy Policy.

Indemnity
By sharing another person’s Personal Information with us, you agree to indemnify and hold us harmless from any claims, liabilities, damages, or expenses arising from your failure to obtain consent or inform the individual of our privacy practices as required under this section.

COMPLAINTS AND ENQUIRIES

If you have a complaint regarding our collection, use, or disclosure of your Personal Information, please contact us using the information below. We will acknowledge your complaint, request additional information if needed, and investigate the issue. You will receive a written response outlining the outcome.

We aim to resolve complaints within 30 days. If additional time is required, we will inform you and provide regular updates. If you remain dissatisfied with our response, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC). For more information, visit http://www.oaic.gov.au.

Contact Details:
Email: hello@commonintent.com.au

For EU residents, you may also lodge a complaint with your local data protection authority, which you can find through the European Data Protection Board (EDPB) at https://edpb.europa.eu/about-edpb/board/members_en.

Legal Remedies:
Under Australian privacy laws, you may take legal action for serious privacy invasions, such as misuse of private information. If you believe your privacy has been intentionally or recklessly breached, and the invasion is serious, you may seek compensation or other remedies through the courts.

AGE OF CONSENT

By using this site, you warrant that you are at least the age of majority in your State or Territory of residence. Our Site should not be used by anyone under the age of majority, and we do not knowingly collect data from anyone under the age of majority.

 

COOKIES AND HOW TO BLOCK THEM

Our Site uses cookies and similar technologies to provide certain functionality to our Site. “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies can also be used to analyse traffic and for advertising and marketing purposes. They do not harm your systems and the HELP function in your browser will tell you how to restrict or block the cookies.

You can turn off cookies by activating the settings in your browser that allow you to do this. You can also delete cookies through your browser settings. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. If you use browser settings to block all cookies, you may not be able to access all or parts of our Site.

WEB BEACONS

We may use web beacons (also known as clear gifs) on our website and in our emails. These enable us to track behaviours such as email opens and link clicks, as well as collect information like your IP address, browser type, or email client. This data helps us analyse and improve the performance of our email campaigns, ensuring we can provide you with services that better meet your needs. You can opt out of receiving emails from us at any time by clicking the “unsubscribe” link included in each email.

GOVERNING LAW

This Privacy Policy and your use of this Site is governed in all respects by the laws of Australia.

POLICY UPDATES

We reserve the right to make changes to this Privacy Policy. Any updates will be published on our website, and significant changes may be communicated directly to you via email where relevant.

Last Updated: 20th December 2024