From pre-launch to global success, we’ve been proud partners of Ultra Violette’s journey to redefine sunscreen for the modern era for over half a decade.
About The Brand
Ultra Violette is redefining sun care for the modern era. Born under the intense Australian sun and founded with a mission to lead a new generation of sunscreen, Ultra Violette has become synonymous with innovative SKINSCREEN™ formulations that offer more than just protection—they enhance and elevate daily skin routines.
Proudly Australian-made and TGA-approved, Ultra Violette’s product range is designed to future-proof the skin of those who value both beauty and safety.
From Australia to the United Kingdom and now Canada, Ultra Violette is on a global mission to make sun protection an essential, enjoyable part of every day.
Our Partnership
Our partnership with Ultra Violette began in early 2019, during their pre-launch phase.
Over the past five years, we’ve had the privilege of supporting their evolution from a promising start-up to an iconic sunscreen brand with a global footprint.
During that time, we’ve seen Ultra Violette grow from just Ava & Bec, to a team of over 30, stocked in Adore Beauty, Sephora, The Iconic, and Space NK, and successfully expanded into the United Kingdom, Canada and the United States.
There since the beginning.
How We Helped
Back in pre-launch during 2019, we consulted on essential marketing systems, including initial Klaviyo flows and SMS marketing, which laid the groundwork for their future success.
Alongside this, our efforts spanned Facebook and Google advertising, lead generation, and multi-channel campaigns, all aimed at building brand awareness, acquiring new customers, and driving repeat conversions.
As Ultra Violette expanded, so did our efforts.
We supported their product launches, including the game-changing Daydream Screen, Preen Screen, Queen Screen SPF Super Glow Drops (Bronzing and Illuminating), and Fave Fluid.
Each launch was different, because each product was different — and we were consistently refining our approach and tweaking our campaigns.
We also played a supportive role in their market expansion, contributing to growth into new territories like the United Kingdom and Canada.
While Ultra Violette’s strong brand and innovative products paved the way for these achievements, we’re proud to have assisted in their growth across various platforms, including helping them reach over 150,000 Instagram followers, and 50,000 TikTok followers.
At Common Intent, we believe that your best work comes from a deep belief in the brands you partner with, the people you support, and the missions you help make real.
When you’re truly passionate about a shared goal, the ideas flow naturally, and the collaboration feels effortless — and our years with Ultra Violette are a testament to this. We’ve grown alongside them, driven by these shared values, and a genuine commitment to making a difference to what has historically been a ‘grudge’ step in ones skincare routine.
To us, the measure of a successful partnership is counted in years spent working together. And with Ultra Violette, it’s been almost half a decade of shared growth, constant innovation, and genuine pride.
Kind Words
“I love working with Jas — not only has she been transformational for our business, and helping us to grow and scale, but she’s just such a good person! We had a super minimal budget when we started, (hello, start up life!) and she utilised this to get a fantastic ROI and has always made recommendations on where’s the best place to invest our marketing spend as we’ve grown.”
– Ava Matthews, Co-Founder of Ultra Violette
