Case study
238% new customer growth, without losing the soul of the brand.
The results
Since partnering with Common Intent, compared with the same period previously:
- 160%Increase in new customers
- 147%Increase in returning customers
- 258%Increase in total sales
And looking at 2025 against 2024:
- 238%Increase in new customers
- 118%Increase in returning customers
- 191%Increase in total sales
The numbers matter. But they’re only half the story.
Meet Ranger
They had already done the hard part.
Ranger had a genuinely good product. A loyal organic following. Customers who understood what the brand stood for. And the kind of word of mouth most businesses spend years trying to manufacture.
So our job wasn’t to come in and “fix the marketing”. It was to work out how to grow what was already working without turning Ranger into something it wasn’t. That distinction mattered, because more growth doesn’t always equal better growth.
You can scale a brand quickly by discounting harder, chasing broader audiences and pushing whatever message gets the cheapest click. And in doing so, slowly lose the very thing that made people care about the brand in the first place.
Kind words
“The Common Intent team just get Ranger, we’ve loved working with Jas, Dirk and Julien. They understand the brand, who we’re talking to and work with us to make sure we’re putting the right content in front of the right people, in a way that actually sounds like us. They’re quick, easy to work with and genuinely feel like an extension of our team, they’re never just pushing us to do more or spend more. We’ve seen some great success working together and, more importantly, built really good momentum that keeps moving in the right direction.”
